Seedlisting or Inbox placement test

This guide will walk you through creating and managing Seedlisting tests to monitor and improve your email deliverability.

Creating a Seedlisting Test

  1. Go to Settings and select Start New Seedlisting.

    Seedlisting
  2. Add a title for a new seed test.
    NOTE: No title is needed for the Express check type, as the title for the Express check type is generated dynamically based on the received emails subject.

  3. Choose the “Check Type” that suits you best:

    1. Catch with E-mail address: To identify your email seed campaign, we use a catch e-mail address, which is unique for a specific seed test you create. You must use this catch email address with your seed test email campaign so we could accurately tie your results back.

    2. Catch with a tag: To identify your email seed campaign, we use a tag, which is unique for a specific seed test you create. You must add the tag into your HTML code before you send a seed test campaign. You must use this tag so we could accurately tie your results back.

    3. Catch with CC address: To identify your email seed campaign, we use a CC email address, which is unique for a specific seed test you create. You must include the CC email address and put it into the CC email field before you send a seed test. You must use this CC email with each seed email address so we could accurately tie your results back.

    4. Express: You can configure it just once and send as many tests as you need without creating a new test each time. You will see all results as we receive emails and all emails are clustered by the subjects sent within one hour window. If you need to create another list of emails for the Express type, just do it, the new list and the old one will still work.

  4. Select the email addresses you want to use for the test and click Create (or Next for the Express check type).

    Seedlisting test
  5. Copy these email addresses into your address book and include them in your email campaigns to start the test.

  6. Note: For Express tests, results will appear as soon as we receive the test email. We recommend sending tests no more frequently than once per hour, as multiple tests within the same hour may overwrite the active test.

Viewing test results

  • Access the test results to see how many emails landed in the inbox or spam folders.
    On the common list, where you can see the aggregated overview on all seedlisting tests

    Seedlisting

    Into the each seedlisting test, where you can find the detailed information about every seedlisting test

    Seedlisting report
  • Check which IP’s and domains were involved in the test.

    Seedlisting report
  • Review detailed information about each email, including headers, authentication results, and the SpamAssassin score.

    Seedlisting spam report
  • Verify if your domain or IP’s have been blocklisted.

Sharing results

Generate a shareable link to provide the test results to colleagues or clients. To do this, click on the test itself, then select Generate Shareable Link at the top.

Seedlisting sharing

Overview on Dashboards

  1. On Seedlisting dashboards, view your overall performance based on your top destinations and senders.

    Seedlisting dashboard
  2. Add Seedlisting dashboards to the common Dashboards to have more insights on your deliverability across all EmailConsul tools

    Seedlisting tools

Express Seedlisting test

How to create:

  • For the Express check type, there's no need to create a new seedlisting test each time. You can configure it just once and send as many tests as you need without creating a new test each time. You will see all results as we receive emails and all emails are clustered by the subjects sent within one hour window.

  • If you need to create another list of emails for the Express type, just do it, the new list and the old one will work.

How does it work:

  • Similar to the Catch with E-mail address seedlisting test, the Express seedlisting test analyzes the subject and “To” header of emails.

  • It combines all received emails with the same subject.

Test lifetime:

  • The lifetime of an Express seedlisting test is ONE hour.

  • If you send multiple tests with the same subject within one hour, it will create a single seedlisting test and store all emails within this test.

  • If one hour has passed since the first seedlisting and you send another test with the same subject, a new test will be created.

Handling unreceived emails:

  • The Express test does not track unreceived emails.

Learn more about Seedlisting