Email Service Providers look at any email sender’s reputation to determine whether it deserves to reach inboxes. Building and maintaining your IP and Domain reputation is crucial to getting your emails into inboxes.
Domain reputation determines the chances of your email hitting the inbox. Spamming, high bounce rates, spam traps, and poor email management can lower it and leads to domain blocklisting. Using our tools, you can check your domain against numerous blocklists (400+) so that you can take quick action for reversal or improvement if it appears on them.
When a business tries to reach its customers through email marketing, the sending IP’s reputation is checked by the spam filtering systems of the receiving ESP. A sender with a poor reputation gets blocklisted immediately or sent to the spam folder of the receiver’s email. We have mechanisms that can help you check if your IP is on a blocklist in real-time and notify you.
Monitoring your domain, sub-domain, and IP listings is extremely important as it allows you to swiftly take action. It is also important to be able to go back in time in order to see why certain campaigns may have performed better than others.
With our free audit, try out a simplified version of our inboxing test and get your results today. See your inboxing rates with most common providers such as Gmail/GSuite, Microsoft, ICloud and the Verizon family. Also ensure your sender domain and IPs are not listed on any blocklists, and that it is properly authenticated with SPF, DKIM & DMARC.Get Started