For more than a decade, people have been saying the same thing: email is about…
Category: Industry Trends & News
Stay Ahead in Email Marketing
Stay updated on the latest industry trends, disruptive technologies, and news shaping the future of email marketing and deliverability.
Industry Trends & News
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Everyone Hates Spam. So Why Is Spam Still Winning?
Email Used to Be Simple Email was created as a simple communication tool: easy, open,…
Industry Trends & News
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Why Email Is Still Alive — Even in the Age of WhatsApp and Telegram
Every few years someone confidently announces that email is finally dying. The argument usually sounds…
Industry Trends & News
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Email vs SMS: Which Channel Is Better — and For What?
Email and SMS are often compared as if one must replace the other.In reality, they…
Industry Trends & News
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Email Is Becoming a Black Market Again
For years, we told ourselves a comfortable lie. That email had “grown up.”That the bad…
Industry Trends & News
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GDPR / CAN-SPAM / CASL Compliance: The Real Foundations of Ethical Email Marketing
Email remains one of the most powerful marketing channels — but also one of the…
Industry Trends & News
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DMARC Reports Just Got Smarter
Google has recently upgraded its DMARC aggregate reports, making them far more actionable for senders.Now,…
Industry Trends & News
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Current Role of AI in Email and How AI is Transforming Communication Channels
It’s 2025, and AI is everywhere — even in your email inbox! Whether you’re a…
Email Best Practices
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What the Best Welcome Emails Have in Common
In the realm of email marketing, the welcome email is your first handshake, your opening line, and your chance to make a lasting impression. But what sets the best welcome emails apart from the rest? We’ll explore the key elements that the most effective welcome emails share, and how these elements can enhance your email marketing strategy.
Email Best Practices
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Enhance Your Email Campaigns with A/B Testing
Discover the power of A/B testing in email campaigns. Learn how to optimize your email content, increase open and click-through rates, and improve overall engagement with this comprehensive guide.