
It isn't because your subscribers email are valid that they receive your email in their inbox or promotions tab. Many factors such as authentication, domain and IP reputation, engagement or blocklists will affect your inboxing.
Everything starts with knowing which mailbox providers you are having issues with. Then you will be able to tackle the issue heads-on.

IP’s and Domains can be listed on various blocklists based. Various red flags that these blocklists monitor will affect your inboxing and your IP and Domain reputation.
Issues can stem from bad list practices, such as spam traps and low engagement, all the way to spam complaints and spoofing issues.

Authenticated emails allow mailbox providers to know emails are coming from you, and reduces spoofing and phishing.
Authentication is the first thing any business should do before sending out any emails, from their business inbox all the way to their marketing and transactional emails.
With over 17 years of experience in email deliverability, we help senders monitor inbox placement, sender reputation, authentication, and email performance so they can find issues faster and improve campaign results.
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