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Category: Industry Trends & News

Stay Ahead in Email Marketing

Stay updated on the latest industry trends, disruptive technologies, and news shaping the future of email marketing and deliverability.

Industry Trends & News

Current Role of AI in Email and How AI is Transforming Communication Channels

Sergey Syerkin, January 13, 2025

It’s 2025, and AI is everywhere — even in your email inbox! Whether you’re a…

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Email Best Practices

What the Best Welcome Emails Have in Common

Sergey Syerkin, August 14, 2024August 16, 2024

In the realm of email marketing, the welcome email is your first handshake, your opening line, and your chance to make a lasting impression. But what sets the best welcome emails apart from the rest? We’ll explore the key elements that the most effective welcome emails share, and how these elements can enhance your email marketing strategy.

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Email Best Practices

Enhance Your Email Campaigns with A/B Testing

Sergey Syerkin, October 31, 2023June 21, 2024

Discover the power of A/B testing in email campaigns. Learn how to optimize your email content, increase open and click-through rates, and improve overall engagement with this comprehensive guide.

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