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Category: Industry Trends & News

Stay Ahead in Email Marketing

Stay updated on the latest industry trends, disruptive technologies, and news shaping the future of email marketing and deliverability.

Industry Trends & News

GDPR / CAN-SPAM / CASL Compliance: The Real Foundations of Ethical Email Marketing

Anna Borisova, November 10, 2025November 10, 2025

Email remains one of the most powerful marketing channels — but also one of the…

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Industry Trends & News

DMARC Reports Just Got Smarter

Sergey Syerkin, August 11, 2025August 11, 2025

Google has recently upgraded its DMARC aggregate reports, making them far more actionable for senders.Now,…

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Industry Trends & News

Current Role of AI in Email and How AI is Transforming Communication Channels

Sergey Syerkin, January 13, 2025

It’s 2025, and AI is everywhere — even in your email inbox! Whether you’re a…

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Email Best Practices

What the Best Welcome Emails Have in Common

Sergey Syerkin, August 14, 2024August 16, 2024

In the realm of email marketing, the welcome email is your first handshake, your opening line, and your chance to make a lasting impression. But what sets the best welcome emails apart from the rest? We’ll explore the key elements that the most effective welcome emails share, and how these elements can enhance your email marketing strategy.

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Email Best Practices

Enhance Your Email Campaigns with A/B Testing

Sergey Syerkin, October 31, 2023June 21, 2024

Discover the power of A/B testing in email campaigns. Learn how to optimize your email content, increase open and click-through rates, and improve overall engagement with this comprehensive guide.

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Recent Posts

  • GDPR / CAN-SPAM / CASL Compliance: The Real Foundations of Ethical Email Marketing
  • Bounce Handling Logic: The Silent Guardian of Your Email Reputation
  • Mastering Queue Management and Retries: How to Keep Your Emails Flowing Smoothly
  • Mail Stream Separation: Why Subdomains Matter for Your Email Deliverability
  • DMARC Aggregate Reports: Turning Email Data into Deliverability Insights

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