Deliverability refers to an email campaign’s ability to reach intended recipients and the correct inboxes (avoiding spam folders for one!).
When your deliverability fails, so does your marketing campaign. You can find yourself being added to blacklist upon blacklist, getting reported for spam and sending your mail to people who don’t read it. ISPs are constantly finding new ways to block your email and limit its reach and you need to stay on top of things if you expect to reach the top.
We can improve your deliverability through our close relationships with multiple Internet Service Providers (ISPs), monitoring your send reports and statistics, building a strong and clean client list and providing a contingency plan for when your list goes bad.
Building and guarding deliverability can be a complex and time consuming process. However, it is an important step if you expect an email marketing campaign to be a success.
Email Consul will take care of your deliverability needs automatically, saving time, money and frustration. Take advantage of our services like email reports, list clean up, A/B testing and spam reports - immediately improving your deliverability